
Digital Marketing Degree Apprenticeship
2021 - present
Platform Essentials
Proposal to drive increase in UGC (User Generated Content) submissions 7.01 MB
Digital Comms Theory
5 min video presentation looking at Nuron launch email
Platform and Channel Practice
Identification of target audience, looking at consumer journey and creating platform / channel strategy for 3 touchpoints 1.49 MB
Intro to User Experience
Digital evaluation of digital product – focus on mobile UX of hilti.co.uk 5.51 MB
Customer Engagement
Individual Digital Customer Engagement plan 0.56 MB
Digital Humans
Proposal for improving user engagement with Hilti website 2.11 MB
Principles of E-Commerce
Proposal for improving m-commerce user experience on the hilti.co.uk website 0.68 MB
Managing Social Media Practice
Review of the social platforms that Hilti GB use, an audit of their audience and a proposal for why TikTok should be used 0.62 MB
Digital Brand Management
Exploration into a brand extension for Hilti, into the world of construction software 7.38 MB
Content Marketing
Content plan proposal to support Hilti GB in communicating the importance of sustainability 3.14 MB
Conversion Rate Optimisation
CRO strategy for improving e-commerce conversion rate on mobile for visitors to hilti.co.uk 2.68 MB
Digital Value Proposition Design
Proposal for a digital product to protect construction workers from hand-arm vibration syndrome (HAVS) 2.14 MB
Stuff I've read / listened to recently with some reviews thrown in...
The Diary of a CEO: The 33 Laws of Business and Life
Steven Bartlett
Thinking, Fast and Slow
Daniel Kahneman
The Design of Everyday Things
Donald A. Norman
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
The Captain Class: The Hidden Force Behind the World's Greatest Teams
Sam Walker
Disrupted: Ludicrous Misadventures into the Tech Start-Up Bubble
Dan Lyons
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson